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What’s the point? Unless you are going to ruthlessly throw stuff away you’re still just accumulating things, tracking it doesn’t make the issue of unused clutter go away. Sure you move some stuff to a cupboard further away but it’s not difficult to intuit most of this stuff, and now you have a mess of stickers


MacBook Air - mid range mid price, good quality, basically as functional as the Pro now. The price of the Neo is very compelling if they want it for light duty work though. And obviously high end is high end but those people know who they are


How is it Apple can make a whole laptop cheaper than the phones they sell? Phones are costing more while laptops are going down in price.


Phones contain 3+ cameras, OLED displays, FaceID, wireless charging, and cellular modems. Plus there is a price to be paid for the latest and greatest in miniaturization, machining, and packaging.

Plus this is exactly the same price as the base iPhone 17e.


This has nothing to do with part price. They sell for what people pay. And this new neo is for putting scale, but 8gb means you get hooked and then "climb the ladder"


$100 AUD less than the base iPhone 17e here


Because this is probably using a bunch of old parts that didn't get sold and are very cheap now (the a18 from last year's iPhones, etc).

It also probably doesn't have a ~60% margin.


If they plan to sell any volume, they can't rely on leftovers.


Unless the "leftovers" in question are "leverover capacity on the previous process node that doesn't have pricing competition, so Apple's able to continue to demand all of the supply at their desired price point"


What counts as "meaningful volume" is probably very different for laptops than for smartphones.


It's possible that they are selling it close to cost to get more young people into the macOS/iOS/iPadOS ecosystem. If you can translate each one of these into a "Pro" device sale down the line then it's a win for Apple.


The same way that Apple can sell a low end iPad with cellular for $479 that has a larger screen and larger battery. If the iPhone wasn’t heavily subsidized and/or available on installment plans, Apple would have to lower prices.

On the other hand, the iPhone is water proof, made of sturdier materials to survive falls, has cellular, and the high end ones have more memory


To name a few components:

- Older chip (and with fewer thermal constraints)

- Only one camera (and much cheaper)

- Less RAM than 17pro and Air

- No cell modem, FaceID, ProMotion, MagSafe, etc.


Much bigger screen, keyboard, big battery, lots of copper and aluminum, extra USB port, touchpad, a charger.


Those are really basic parts that are really cheap to make with current tech at least.


Which of the parts you mentioned are by definition more expensive? A modem? FaceID is 10 y/o now btw. You're just speculating and selling this as facts. Meanwhile actual material like aluminum, copper, lithium and others are genuinely expensive and the difference in weight of the precious metals and alloys used is obvious.


First guess: making things small (and durable) is more expensive than making things big.


Besides the phone CPU, they’re using less apple custom silicon: MediaTek wifi/bluetooth, no cellular modem, generic 1080p camera.


There are bunch of expensive components in a phone that aren't in this. The modem and camera system come to mind.


For starters, no royalties to pay Qualcomm.


Don't the new iPhones have Apple's own modem in them?


I recalled reading that Apple still has to pay Qualcomm some amount for 5G related stuff, but I can’t find an authoritative source to link.


probably a lot of economics going on, such as early age vendor lock-in, and new market acquisition loss-leaders, but ultimately it's not cutting edge hardware. So the same reason the laptop you bought 2 years ago is half the cost it is today. Granted, even that is not purely a cost only decision. Stratify any market and see how much you can get each segment to pay, and convince them they are getting the best deal for their money.


Maybe it's cheaper to make something that doesn't have be small as an iphone.


The MacBook Neo starts at the same price as the new iPhone 17e!

I think they should have branded the 17e the iPhone Neo.


Interesting. In Canada the 17e starts at $899, and the Neo starts at $799.


First, sorry for my U.S.-centric comment!

And yes, that's fascinating. Are carrier subsidies in Canada higher or something?


Good question... I wonder if the 5G chipset adds significantly to the price? IP licensing?


because all those prices are artificial, Apple is charging what they think they can get away with and also betting on making more money in the long run with subscriptions to iCloud and their other services.


You're confusing the sales price with the manufacturing cost. They will continue to set whatever prices people will pay because it's a walled garden and there's no other company building Apple (MacOS) compatible laptops.


On a mac and I have 1 user account for myself only.


Seems like reading a transcript of the commentary from a football game, it’s obviously missing a lot of information.


10k queries would cost $50/day


If you actually did 10k queries a day with any free search service you'd quickly find yourself banned.

ChatGPT deep research does a lot of searches, but it's also heavily rate-limited even on paid accounts.

Building a search index, running a lot of servers, storing and querying all that data costs money. Even a cheap search API is gonna cost a bit for 10k queries if the results are any good.

Kagi charges me 15 USD and last month I've done 863 searches with it, more than worth it for the result quality. For me the Google API would be cheaper. I'm pretty sure Kagi would kick me out if I did 10k searches a day even if I'm paying for "unlimited searches".

A similar API from Bing costs between 15-25 USD for 1000 searches. Exa.ai costs 5 dollars for 1000 searches, and it goes up to 25 dollars if you want more than 25 results for your query.

Good web search is quite expensive.


Agree, the AI companies aren’t able to improve the base models so they’re pivoting to making add-ons like “agents” which seem to only be instructions atop the base models.


Progress is progress. Just as a raw base models need RL to be useful, an agentic layer allows us to put these probabilistic machines on rails.


The scientists are also saying ALIENS! but they're covering their backs, they want their research to make headlines too


GHG emissions from boat transport are actually a very low % of the total GHG emissions from producing that food. Moving it across the country on a truck would certainly produce more emissions than shipping it by boat from abroad.

https://ourworldindata.org/food-choice-vs-eating-local


You do realize it still needs to be transported from a port to customers inland, right?


for people looking for a quick getting started to using dockview-core with vanilla javascript on a web page, see here... https://gist.github.com/scrivna/3186d73bc2680088748d752a9c91...


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