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"Plus, you will upgrade your phone every year or two"

Do normal people actually upgrade their phone yearly? I've kept my last several phones for about 3 years each, and I tend to think that'd be overkill for most folks (admittedly, I tend to buy higher end phones, with large storage, so they last a little longer; and I never buy on contract, so I'm paying full price, so I don't want to do it often).



I think the more typical behaviour is to buy on contract and thus upgrade on the one year or two year interval that coincides with the contract.

A quick Google suggests that even two years might be a bit long for Americans: http://www.phonearena.com/news/Americans-replace-their-cell-...


The average lifetime of a smartphone increased last year from 18 months to slightly over 24. Analysts expect carrier and Apple leasing options to drive this back below 2 years.


My family has been on contract for last 10 years and so has most people I met in America. The subsidy means flag ship phones at ~$200 with 2 year contract, or a cheaper phone for free. The other part is that AT&T and Verizon had much more reliable signal so it wasn't worth going to another provider.


Maybe not now; Apple is starting that "phone on subscription" program to replace your phone yearly, though.




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