You're overthinking it -- it doesn't make sense. At best, it's a sort of overblown rhetorical point drawing a comparison between one dislikable thing and another, at worst it's a conspiracy theory. (The conspiracy-theory read is basically "this is the first step towards regulating the internet so they can ban Rush Limbaugh" although it's sort of an Underpants Gnomes level theory. There's no step 2 to get you there, and in fact it's much easier to get to the content-censorship outcome via media-company control of the Internet.)