I once had a demo from an architect at a <well known technology company> where he freely admitted that the "visual" part of their product was only there as a sales tool so that they could claim it "didn't require developers" when demonstrating it to non technical executives.
The famous promise of no developers needed. What non techies don't realize is that code syntax is actually a relatively easy part of software development.
> What non techies don't realize is that code syntax is actually a relatively easy part of software development.
I don't disagree, but it absolutely is the most overwhelming part to newbies, and is responsible for keeping more people out of the field than pretty much any other aspect of software development.