I think your right, the Microsoft stores... they always just kinda felt like they had to try harder. Where the Apple stores they kinda took being Apple for granted. I can't exactly blame them.
The Microsoft Store in Boston would regularly hold Halo tournaments and similar events later in the day.
However I am torn on being so near Apple Stores. I feel like it caused them to choose worse locations. In Boston, Apple has their 3 story street level location, while Microsoft was across the street but hidden in a mall.
I can't think of an event where I needed to go to the Apple store and would have been able to go to Microsoft Store instead.
The Microsoft Store in Boston would regularly hold Halo tournaments and similar events later in the day.
However I am torn on being so near Apple Stores. I feel like it caused them to choose worse locations. In Boston, Apple has their 3 story street level location, while Microsoft was across the street but hidden in a mall.
I can't think of an event where I needed to go to the Apple store and would have been able to go to Microsoft Store instead.