Samsung is very aggressive in marketing and penetrating markets. If you make a very good phone, it won't sell without 1. letting people know your phone exist and 2. making it possible for people to buy your phone.
Samsung aggressively installed itself in even the most remote places. When you go through a small city (my parent's home) and find that Samsung has an official office with actual Koreans in it, it makes sense that people from that place will conduct business with Samsung.
Same can be said with Apple. For example, Apple is aggressive when it comes to international warranty. In my opinion, they understand that a good size of their products are sold/smuggled in the black market. When you offer international warranties, it gives you an advantage over other brands since now the Apple product is as cheap as Samsung's. Where I live, the official-partner Apple store is basically a warranty repair shop. Most people buy their products off-market.
Samsung aggressively installed itself in even the most remote places. When you go through a small city (my parent's home) and find that Samsung has an official office with actual Koreans in it, it makes sense that people from that place will conduct business with Samsung.
Same can be said with Apple. For example, Apple is aggressive when it comes to international warranty. In my opinion, they understand that a good size of their products are sold/smuggled in the black market. When you offer international warranties, it gives you an advantage over other brands since now the Apple product is as cheap as Samsung's. Where I live, the official-partner Apple store is basically a warranty repair shop. Most people buy their products off-market.