This is part that is aggravating to me. I know you are right, but why does it have to one thing. A discerning consumer should be able to determine if a given product works for its use case.
I thought that argument was strong. If a brand or at least a product line has one characteristic, it can find customers that value it and it becomes their goto choice. Without that, the product has to find new customers each time. Gets ridiculous with cult-like followings as with Apple, but in essence it does not have to be a bad mechanism.
