We're starting with technical users - if we can't get programmers to love home-hosting there isn't much hope for the average user. As we go, we're very focused on making sure people who have no idea what Debian is can make use of the product, but I'm sad to say we're not quite there yet.
as opposed to the usual proprietary soon-to-be-abandonware firmware... guess that's a plus for everyone, not just developers, albeit they're the probably the only ones who care about it
"Finally, a NAS that lets you use a standard operating system that you’re used to, like Ubuntu or Raspberry Pi OS."