strictly speaking as a consumer, I would rather ride an old scrappy bicycle in the great outdoors, rather than an in-door bicycle that costs 2000$ and 40$/month. I was rather surprised to see it go on as long as it did.
Some people might see it that way, but most people see ice on the roads and really narrow shoulders as a literally deadly risk to biking outdoors. There might be some hardos that’ll still bike in these conditions, but for the other 95% of people who want to get some bike exercise, indoors is the way to go.