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I see they're running the reality distortion field at full power.

This is a load of bullshit and marketing hype. They are letting you turn off features for security reasons, i.e. what basically every OS has let you do, and what every half-competent IT department has been doing, for decades. In fact, iOS was an outlier in how unconfigurable it was, and with the pitiful MDM options not letting you turn off many of these features that are constant sources of vulnerabilities and social engineering.

Nothing that novel here other than the framing and cybersecurity marketing bullshit about Nation State Actors and "mercenaries."



Of course Apple is going to put a marketing spin on everything they do - that is a given. Does that somehow invalidate the work itself?

Why do you find it necessary to reframe the introduction of these features as a load of bullshit?

Are you arguing that these features are bad or not useful?

Or are you just saying that “it’s about time”? And if so, why not just focus on the part where Apple is doing a thing that needed to be done?

The undertones in your comment feel a bit unnecessary.


Because it's being made to sound like something it's not. The comments are full of people fawning over how innovative and groundbreaking this is. Just trying to offer a dose of bitter reality to bring people back down to earth.


To what end? What new insight is gained from such a reframing?

I personally don’t think the individual features are as interesting as the overall framing and the fact that Apple is publicly announcing their intentions. The feature set will doubtless change over time - such is the nature of any software endeavor - but starting that journey is the interesting part.

Getting stuck on “but it’s just xyz dumb feature…” or “but they should have done x long ago”, etc. just obscure the more interesting fact that they’re explicitly embarking on this path to begin with.


Have you looked at the release notes of Android and iOS for the last 10 years? More than half of the security issues have to do with multimedia!




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