Adobe does not pretent to give you an open source project like VLC player and bundle malware/adware into the installer as if VLC team did it. They even make the .exe signature identical to that of the original to fool people. Its wrong. and puts blame on the original makers. Its like if google wrapped every app submitted with ads that give only google money. The ads are annoying, and apps get bad reviews, but the app makers had no say in it.