Most of them make apps either by upsells or via ads, both of which gives them an incentive to prolong your usage of the site.
The typical user stays only for weeks or months at a time. Many users come back rarely enough that e.g. Bumble offers a lifetime premium membership for less than it costs you to renew their quarterly membership a third time ($149 for the lifetime membership I think), which should tell you something about how long they expect even the most committed users to hang around.
Which makes sense. After all, if they do their job, you'll meet someone and not need the app any more, and if they do nothing for you, you'll get tired of them and disappear eventually. Only a very narrow subset of users use the non-hookup focused sites for very long.
The challenge then is that this puts a very severe ceiling on your customer acquisition cost. Who knows what their average lifetime value of a user is, but it's going to be a small fraction of that $149 lifetime membership, with most users never paying anything at all.
If you can make one that is good enough that you don't need to advertise much, you might have a chance, but it's a very tough, very crowded market (for every Tinder and Bumble, there's are hundreds of dating sites which nobody remembers).
The typical user stays only for weeks or months at a time. Many users come back rarely enough that e.g. Bumble offers a lifetime premium membership for less than it costs you to renew their quarterly membership a third time ($149 for the lifetime membership I think), which should tell you something about how long they expect even the most committed users to hang around.
Which makes sense. After all, if they do their job, you'll meet someone and not need the app any more, and if they do nothing for you, you'll get tired of them and disappear eventually. Only a very narrow subset of users use the non-hookup focused sites for very long.
The challenge then is that this puts a very severe ceiling on your customer acquisition cost. Who knows what their average lifetime value of a user is, but it's going to be a small fraction of that $149 lifetime membership, with most users never paying anything at all.
If you can make one that is good enough that you don't need to advertise much, you might have a chance, but it's a very tough, very crowded market (for every Tinder and Bumble, there's are hundreds of dating sites which nobody remembers).