I've shipped multiple products over the past few years. Every single one followed the same pattern: build, post, get 12 likes from friends, a bit of organic traction, then nothing. Back to coding a new thing.
I know I need marketing help but giving equity to someone I met online feels like a huge risk. At the same time hiring a paid marketer when you have zero revenue feels just as scary. And I'm not dancing on TikTok, that's for sure.
Have any of you actually taken on a marketing co-founder? What made you say yes to that person specifically? Was it their track record, the way they pitched, a trial period first?
1. Don't give up after the first month of no traction, if you can get at least 1 customer at this stage that is a good sign.
2. Make contact with every customer you acquire, find out why they installed your product and what they want from it. Build any feature that they say is missing and offer the best customer support possible
3. Repeat this for a period of time. Once you have more customers the circumstances will change but this how you go from 0 -> 1 and get some runway IMO