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But in terms of writing functional computer code...how much are you actually writing? Is this code merely to wireframe/prototype something? Or is it an actually deliverable that the company will build atop?

Depends on the engagement. There is code I wrote running in production at some clients. (Might want to keep an eye on the FC blog, as I expect there will be something interesting on there eventually, but until then that isn't my story to tell.)

So given a hypothetical company... what is your strategy for convincing them that you can tell them something they don't know?

I tell them something they don't know, and continue doing so until I win the engagement.

With specific reference to Fog Creek, I was active on their forums for a few years and folks there read my blog, so I wasn't exactly starting from a position of We Totally Don't Know Anything About You on the credibility ladder.



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