(GoDaddy employee) There's a huge internal push right now to significantly simplify the website.
For example, there was an email was used to send out with new accounts that had tons of ads and coupons. No one clicked on it. We're working on a new simple one with one button and small 20% off coupon at the bottom. Conversions went from 0% to 28%.
Nice. You guys should check out Name.com as a good example of UI/UX design for a domain site. It's one of the most soothing on the Internet. Sometimes I log in when I don't even have anything to do there, just to enjoy the UX.
For example, there was an email was used to send out with new accounts that had tons of ads and coupons. No one clicked on it. We're working on a new simple one with one button and small 20% off coupon at the bottom. Conversions went from 0% to 28%.